A For Sale Sign Is Not A Marketing Strategy

I know what you’re thinking…

I’m going to save what I’d spend on commission, put a sign in the front yard, let the neighbors know and try to get my house on Zillow 😳

The market is hot, your neighbor sold his house on their own and you’re ready to make a move.

Before you put the sign up, just know: a for sale sign is not a marketing strategy. Neither is putting your home on Zillow.

Your home is likely your largest asset and selling it involves a lot more steps than you might think. I know we as agents make it look easy – but that’s because this is what we do for a living every single day.

We’ve gone through this process over and over and over. We know the red flags, the timelines, and all the ins and outs of the contracts.

Here are a few things to consider before putting up the For Sale by Owner sign:

1. Do you truly know the value of your home and how much money you can net from selling it?

2. Without the online marketing strategies used by an agent, your home isn’t going to have the built up demand that many homes are experiencing. The demand is what drives up the sale price.

3. Statistics show that you net more money when using an agent 💰

4. It’s not just about the offer price – there are several pieces between accepted offer and closing that can cost you money. Do you know how to navigate these turning points?

My goal is for homeowners to make smart real estate decisions and net the most money possible from their home sale. If you want to learn more about how I help my sellers prepare their home for the market, let me know!