THE MODERN AGENT ADVANTAGE (Read this before hiring an agent to sell your home)
Here’s what you can expect when working with someone who follows less traditional (aka more modern) methods when it comes to strategically marketing your listing
✔️ They utilize digital marketing strategies: They know how to position your home on social media in a way that will result in more eyeballs on your listing. They are also active on their social platforms which means they are continuously growing their network and are connected with agents all over the country.
With having an active social media presence on platforms such as Instagram, they have the ability to connect with and reach more millennial home buyers which make up the largest share of home buyers at 38%, according to a report done by the National Association of Realtors.
✔️ Modern Agents keep up with the latest design trends to give you the competitive advantage when it comes to prepping your home from sale. With their active social media presence, they have the ability to connect with and learn from interior designers right from the Instagram app on their phone!
✔️ Modern Agents know the importance of hiring a professional photographer to take their listing photos. They understand that the majority of buyers are first seeing your home online which means that is your first chance at capturing their attention. Blurry, iPhone photos aren’t going to create the same demand that professionally done photos will.
✔️ They have a quick response time as they communicate via text and email while on the go and at home. Many areas are experiencing very limited inventory and an abundance of buyers looking for homes. This puts sellers in the driver’s seat but if you’re not hiring an agent that does what is necessary to capture the most buyers possible, you could be leaving money on the table.
✔️ When a home hits the market, buyers want to get in immediately if it fits within their search criteria. Modern Agents have set up easy ways for other agents with active buyers to get their showings scheduled and make sure they’re not left waiting around.
Before you put your house up for sale, ask the agents you’re interviewing if they are following modern marketing methods that will put your home in the best position possible (not just in MLS)! Do you have a question about the marketing strategies I (as a modern agent) follow? Leave your questions below!